Amorepacific has chosen to use Dow’s Innate TF Polyethylene Resins for Tenter Frame Biaxial Orientation in its new recyclable refill pouches. Amorepacific’s Sulwhasoo, primera and illiyoon brands are using the large pouches for shampoo and other types of bath & body products. 
 
Tenter frame biaxially oriented polyethylene (TF-BOPE) films provide high performance, shelf appeal, reduced plastic weight and recyclability, enabling leading brand owners like Amorepacific to adopt fully recyclable packaging.

This is in line with Dow’s new sustainability target of having all of its products sold into packaging applications to be reusable or recyclable by 2035.
 
Dow’s Innate TF resins were selected due to their valuable benefits that include excellent toughness, outstanding appearance, superior pin-hole resistance, manufacturing efficiency and complete recyclability in existing recycle streams; while Flair Flexible Packaging was responsible for designing and creating the stand-up pouch.
 
Advancing Eco-Friendly Packaging Through Collaboration
 
“We are proud to partner with Amorepacific, a leading brand owner in the cosmetics industry, to redefine the possibilities for packaging. Collaboration is key in advancing a circular plastics economy, thus it is important for players across the value chain to act on eliminating plastic waste and optimize our sustainability efforts together,” said Bambang Candra, Asia Pacific commercial vice president of Dow Packaging and Specialty Plastics.
 
Yu Minho, packaging manager at Amorepacific, says that brands have a vital role to play in offering recyclable packages. “We need to be cognizant and present when it comes to deciding the materials for our packaging,” she said.
 
“We are stepping up in meeting the needs of our consumers who are increasingly eco-conscious with innovative and sustainable packaging materials,” Minho continued. “Our target of reducing 700 tons of plastic consumption by 2022 is made possible through strategic partnerships… We chose to introduce Innate TF-BOPE resins in our brands – Sulwhasoo, primera, and illiyoon because of its unique, fully-recyclable feature that also demonstrated strong properties and great appearance.”
 
According to Hanil Lee, senior vice president of technology at Flair Flexible Packaging Corp., this partnership with Dow and Amorepacific reiterates the brands’ commitment to sustainability.
 
“We are proud that Flair’s engineering and development capabilities support their vision of a waste-free environment in South Korea,” Lee added. “The stand-up pouches are designed to be functional, appealing and entirely recyclable. With Dow’s Innate TF resins, we were able to develop a packaging solution that support a circular economy where recyclers receive useful materials and consumers are empowered to recycle more.”